Digital Content & Creative Specialist

  • 30 Apr 2021
  • Accra, Greater Accra
  • Full-time
  • Marketing
  • bim-63819

THE ROLES AND RESPONSIBILITES REQUIRED:

  1. Develop brand messages and creatives for all digital, social platforms and other web platforms that draw viewers to our channels
  2. Responsible for planning, implement lead generation campaign across varied platforms
  3. Create and manage social media pages with the assistance of the marketing team
  4. Actively conceptualize creatives for ALL marketing campaign and social media platforms
  5. Develop and adapt creative concepts in line with BIMA brand guidelines for external and internal communications
  6. Scale-up digital marketing presence 
  7. Analyze and Track ROI for lead generation campaigns and generate monthly social media report
  8. Apply knowledge, skills and brand elements in the creation of work for print, OOH, digital and non-digital productions
  9. Cover ALL BIMA related events and submit videos and still images when required
  10. Provide routine customer testimonial videos to boost brand 
  11. Assist in the production of video content to support all brand and marketing campaigns
  12. Ensure a keen sense of attention to detail and consistency is applied in all creatives 
  13. Advise and liaise with suppliers for the best quality and timely delivery of both hard and soft print requests
  14. Update and maintain of BIMA Ghana's website per group standards
  15. Work closely and build a good rapport with stakeholders by contributing creative solutions that meet both strategic, business and creative goals
  16. Attend status/kick-off meetings that require creatives, to understand the product or service thoroughly thus offering relevant designs
  17. Support stakeholders by delivering jobs per agreed timelines
  18. Supervise and organize the monitoring, archiving, safe and easy accessibility of team creative files 
  19. Perform other related tasks within the scope of creative designing as assigned

 

THE CANDIDATE – SKILLS AND EXPERIENCE REQUIRED  

  1. A Tertiary or technical degree in Creative production, Video production, Graphic designing or related field.
  2. A minimum of Three (3) years experience in planning, designing for lead generations
  3. Expertise in Photoshop, Premiere pro
  4. Excellent verbal and written communication skills 
  5. Must have strong creative and analytical skills
  6. Keen attention to detail
  7. Team player but comfortable working autonomously
  8. Strong planning, analytical and problem-solving skills
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