Territory Manager

  • 31 May 2021
  • Kumasi, Ashanti
  • Full-time
  • Field Sales
  • bim-60465


The role of the Territory Manager will be to develop, steer and deliver BIMAs sales growth strategies and initiatives within the Ashanti and Bono Regions while guaranteeing an excellent customer experience.
The role is a full-time role based in Kumasi and reporting directly to the Head of Field Sales based in HQ, Accra. You are responsible for developing and identifying sales and business opportunities, improving sales effectiveness, meeting budget sales numbers in terms of headcount and productivity. 

Ashanti remains a focal point in BIMAs growth strategy considering the immense market opportunities and local dynamics. The leader of the territory is required to have a high-level of responsibility, accountability and capabilities to build and lead a team, set strategies to meet sales targets, deliver high performance through coordination and communication, and manage all sales offices within the territory. 

The applicant is a strong leader who will spearhead all projects and partnerships related to the field operations in the Ashanti territory and will play a specific role in setting up a robust sales organisation structure that performs effectively and ethically. The applicant is also a team player who will collaborate with other key members of the BIMA Ghana Management team to achieve set targets.



  1. Ensure continuous recruitment of quality agents to meet business targets and requirements. 

  2. Coordinate the appropriate on-boarding and on-the-job training for all agents, working closely with the Training and Recruitment Officer.

  3. Maintain a high level of activity and productivity of the team through excellent leadership.

  4. Share constant feedback with HQ on territorial insights, learnings and opportunities.

  5. Work with the Marketing Manager to set marketing initiatives that are relevant to the local market. Also take the lead on the execution of such agreed initiatives.

  6. Coordinate with the Quality Improvement and Training Department for the systematic tracking of quality of sales, and take the appropriate coaching and disciplinary measures to ensure an excellent customer experience and satisfaction.

  7. Demonstrate ability to create a great customer-centric corporate culture where customers are cherished, employees and their ideas are valued and results are rewarded.

  8. Ensure adequate and timely corporate communication to agents through ad-hoc, weekly and monthly sales meetings.

  9. Work with the technical team by promptly reporting potential technical issues, and collaborate with team to solve them;

  10.  Report weekly to Divisional Manager on performance, HR and finance-related topics.

  11. Responsible for ensuring the efficient running of all sales offices and Customer Experience Centres within the territory.

  12. Recruiting and managing vendors to assist in facility management (Cleaning/Janitorial, Security, water supply)

  13. Liaise with HQ for all communication and operational needs of the team on ground.



  • Minimum of a Bachelor’s Degree

  • At least 3-5 years of sales leadership experience within field/territory sales.

  • Proven understanding of direct sales field operations.

  • Build trust, good working relationships and communicate effectively with your colleagues and across functions.

  • Good excel and analytical skills

  • Excellent interpersonal skills and willingness to create a great team culture

  • Urgency when working, analysing and adapting to different situations, quickly understanding changes and reacting confidently and decisively

  • Strong work ethics and passion for customer service 

  • Good written and verbal communication skills.

  • Excellent communicator, ability to make yourself understood and are a good listener.

  • Have a vision and a purpose, and you can inspire and influence others to not only share it, but apply their abilities to achieving it.

  • Can set the pace and the priorities, and then you bring a methodical approach to meeting your goals.

  • Hardworking, energetic and self-motivated. 

  • Experience with managing a team


PS: Only shortlisted candidates will be contacted.

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